Content is essential in any modern marketing strategy. From whitepapers, blogs, social media posts, to YouTube videos ‒ customers want to see a company’s expertise through engaging content across the web.
Your content needs to be built strategically to communicate essential information to the right people, place, and time.
After all, content marketing is a highly effective and efficient way to break through the digital noise. And it is proven to be crucial in the sales process.
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In this post, we’ll talk about the five elements of a solid content strategy:
Get to Know Your Audience
As a digital marketer, you are likely convinced that you know your audience from the inside and out. But have you ever experienced where you spend hours of writing great content, only to realize that it fell flat?
Chances are, your audience is not interested in engaging with your business. There is obviously a disconnect between you and your audience. If your content fails to resonate, that’s because you’re reaching out to the wrong audience
So if you want to know about your target audience, you have to dig in and do your research.
Whenever you’re thinking about a keyword strategy or picking a topic for your long-form writing, think about the topics your target audience are interested in.
Tapping into analytics enables you to know where people are coming from, what’s working, and what opportunities are out there in the world of digital marketing.
So, know what your target market is, be aware of the trends, and identify the priorities for your brand.
Be Consistent With Your Content
Perhaps, you’ve published an article in your site that drove massive engagement and people to your site.
Well, that’s only a piece of the pie.
Publishing a single piece of high-quality content doesn’t make an entire content strategy. Traffic and engagement aren’t enough ‒ instead, consistency is the key.
When you publish content consistently, you’ll significantly benefit by:
- Improving your site traffic
- Enhancing your SEO
- Boosting your brand awareness
- Establishing you as a thought-leader and an authoritative figure in your industry
- Engaging your audience regularly
Sometimes, it can be challenging to think about fresh topics for your content. You can research information online on the different topics you want to cover. Look for keywords and key phrases that are popular in your industry.
Find out what questions your target readers are asking. Let this information be your guide for your upcoming marketing campaigns.
Manage Your Content Calendar
Why is it essential to have a content calendar? Not having one leads to frustration, lack of focus, and confusion. Also, there’s no way that you can be able to come up with consistent content on social media, your blog, and your website.
Content calendars can give your team a better overview of what kind of content needs to be published, what’s next, and the strategy as to why a particular material has to be published at a specific time.
Also, while most of your topics are evergreen content, don’t completely ignore timely topics. While they might not take a lot of space in your editorial calendar, they help generate significant spikes of traffic as well.
For instance, Thanksgiving and Christmas are important holidays. But don’t just limit yourself within these popular dates. Explore other options as well ‒ like other relevant holidays in your niche that work well with your target audience.
Invest in Video Content
In a report by Cisco, it is predicted that video content will rule for the next couple of years.
Here are a couple of key points from the report:
- By 2021, 82 percent of the consumer internet traffic will be made up of IP video traffic worldwide.
- Live internet video will be responsible for 13 percent of the internet video traffic by 2021.
Moreover, according to the Content Marketing Institute, a video has the power to generate 10x more comments, shares, engagement and embeds in other types of content like social media posts and blogs.
Also, out of the 72 percent of consumers surveyed by Wyzowl, they’d much rather prefer learning about a brand’s different products and services through video.
So, the more people interact with your content, the more likely this increases your brand reach. Even social media algorithms are continually evolving, it is video content that stays on top from time to time.
So, if you want to stand out from the rest of the pack, you have to embrace the power of video marketing.
Aside from that, the significant returns of video marketing are well worth it. Not only that it broadens your reach on social media, but it also boosts your conversions and ROI. It’s true in social media, email marketing, and websites.
Maximize the Use of CTAs
In its most basic form, call-to-actions are buttons that you often see in your site or on your landing pages that help your users convert.
It’s an essential part of your landing page that the user needs to click on, depending on what action you want them to take. CTAs may differ in color and size depending on the style of your website as well as your goal conversion.
Here are the most common examples of CTAs:
- Download buttons
- Add to cart buttons
- Free trial buttons
All of these buttons have a specific goal ‒ for a web visitor to click on it and to complete a conversion.
Keep in mind that no matter how compelling your CTA button is, if it’s not the right people you are targeting, you won’t see significant results.
Also, the text colors should also perfectly complement your website, and not to overload your readers. So, pick the right colors that stand out, but doesn’t clash with the background. Usually, the button colors that perform the best are green, orange, blue and red.
It Isn’t Rocket Science
Creating a highly effective and successful content strategy isn’t tough as long as you learn to do it the right way. For the most part, it’s mainly common sense as long as you know how to put content out there in an organized manner.
Remember that in the digital world, you’re competing with thousands (even millions) of messages and images. So you need to be strong, thorough, and constantly coming with innovative ways to stand out from the rest of the pack. By having a solid content strategy, you’re likely to be successful and achieve your goals and the results you want in the long run.
Author Bio:
John Vuong is the sole owner of Local SEO Search Canada. John’s mission is to help local business ow
It Isn’t Rocket Science
Creating a highly effective and successful content strategy isn’t tough as long as you learn to do it the right way. According to Local SEO Search Canada “The more positive information your company feeds its website visitors, the more likely these viewers will spend their dollars with your business.”
Remember that in the digital world, you’re competing with thousands (even millions) of messages and images. So you need to be strong, thorough, and constantly coming with innovative ways to stand out from the rest of the pack. By having a solid content strategy, you’re likely to be successful and achieve your goals and the results you want in the long run.
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