Do you want to improve the rankings of your website and blog?
Do you ever wonder how social media can help?
Do you want to improve the rankings of your website and blog?
Do you ever wonder how social media can help?
According to Facebook Advertising Company, “Search engine optimization and social media are interconnected ‒ they’re dependent with one another.”
Both social media and SEO will significantly boost your digital marketing efforts.
Take your online marketing to the next level with our affordable SEO services contact the WebsitePromoter team today.
In this post, we’ll walk you through the ways on how to improve your search rankings using social media.
Establish Connection With Your Audience
If you don’t know how to connect with your audience (in a human way), then you’re finished before you even begin.
You may be the best writer or business person there is. However, if you fail to connect with your target audience, nobody will know how amazing you are.
Of course, you’ll be facing challenges when sharing your content, and stimulating them up to the point that they’re hungry for more content from you. But those people who share consistently on social media will be the ones who will stand out than those who are not into social interactions.
Here’s how you can make this happen:
- Utilize your communications as the core of your content: When writing content topics, avoid writing about yourself. Instead, focus on what your audience’s wants, their interests, and needs. If your content is compelling enough, then people would want to take their relationship with you to the next level.
- Enlist the help of loyal brand advocates: Brand advocates carry a tremendous amount of credibility within them. They can sing praises about your business or brand which will be widely accepted and praised.
- Consistently create high-quality content: When it comes to your content, (and interactions with your audience) generate the highest possible standard. Never compromise the quality and the integrity or your business or brand.
Share Your Content on Your Social Channels
Social media takes your content and promotes it with a variety of social media channels.
Various social media platforms give your content a place to encourage discussions. For instance, the consumption of content on Facebook has increased to up to 57%. In the same study, 76% of users utilize Facebook to look for interesting content.
Channels like YouTube, Facebook, Instagram, and Twitter are one of the most effective platforms to push through with SEO content.
The incoming links from social shares might not be as powerful as high-quality backlinks. However, it can enhance your bounce rate and engagement rate.
One of the most significant benefits of using social media as a marketing channel is that it lets you disseminate content to a broad audience.
When you promote your content on these various social media platforms, your content will reach more people who will share it further.
Add CTAs on Your Post
Sometimes, all users need is just a little push (or a simple request) to interact with your content better.
Do a quick research on the most clickable words. You’d find out that they have something in them that’s similar ‒ they are full of calls-to-action (CTAs.)
As columnist Jeremy Smith explains,
“There are literally thousands of different types of calls to action. You can use a call to action whenever you want the user to do something or respond in some way.
A CTA can be used to spur users to take any step: download a PDF, fill out a form, buy a product, or even just click through another page.”
So you can take advantage of words and phrases like “see,” “retweet,” “like,” “follow,” “click here,” and more.
That way, you can engage more people with your social media content.
Don’t just leave your shares, clicks, and conversions completely to chance. Use a clear, and concise instruction if you want your audience to complete an action or to do something.
Make Social Share Buttons Visible
Images and other multimedia are great because they can significantly boost your social media engagement.
To increase your visibility, even more, you can consider adding videos in the mix.
It’s also crucial that you add social sharing buttons in your content. That way, it’s easier to share and more users will probably do it.
Sharing on social media is so big, that it’s often referred to as marketing currency. Therefore, placing social sharing buttons on your site improves your presence in these social media platforms, as well as giving other benefits for your brand.
If you’re not aware of it yet, adding share buttons improve your organic search traffic. Google uses many ranking signals, and although the search engine giant is claiming otherwise, there is a correlation between improved search engine rankings and content with the most social engagement.
Optimize Your Social Profile for Keyword Purposes
To improve the rankings of your social profiles even more, then you should link them directly to your site.
While it might sound so basic, you might be surprised that a lot of websites don’t link their social media profiles.
Linking all your social profiles helps improve your authority over time (it is not recommended to use a no follow tag around the links). It also boosts your exposure to social profiles, which generates more social engagement and followers in the long run.
Over to You
SEO and social media are different in digital marketing tactics.
However, you need to incorporate both. Why? Because mainly, they help each other out. It’s a trend that’s on the rise, and it’s worth considering to jump in the bandwagon and give it a shot.
In the future, it’s going to be inevitable that social media will be tied to every website’s search rankings. But for now, it serves as an extension of SEO. It’s an inbound marketing tactic that improves your brand identity, popularity, and influence online.
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