April 9th, 2018
Have you been reading the Google tea leaves in an attempt to determine how Hummingbird affects your online marketing efforts? A good place to start is with semantic search, the most important concept in the Google algorithm update. Understanding the importance behind it allows you to re-evaluate your current content strategy, modify your existing best practices and gain
March 5th, 2018
Google AdWords is a service that allows businesses of all sizes to advertise their products and services as adverts that are shown in the search results. Pages that are returned to a searcher looking for products or services related to your business. Does Google AdWords work for small business? Yes, If related or specific to
March 3rd, 2018
Bing Ads is usually and often cheaper than AdWords to bid on keywords so this can be attractive to advertisers with a restrictive budget in mind. Do Bing Ads Work? Yes, Bing Ads do work and very well depending on your target audience you might find a lot of your potential customers prefer to use
March 1st, 2018
Richard Marriott wasn’t an expert at SEO when he started. In fact, he was a self-proclaimed newbie. Yet, with just one incredible piece of content, he became a top London SEO expert overnight. That one piece of content now ranks at the top of Google for its keyword, ahead of established websites and experts.
February 16th, 2018
Google Adwords is one PPC advertising technique that has to be carried out carefully. You can get everything right, but if you’re not particularly careful with the way you set up your Adwords campaigns, then nothing else will matter. The difference between making a lot of money and losing a lot of it lies
February 8th, 2018
Quality Score is the rating that is given to the quality and relevance of your company’s keywords. If you want to get SEO, pay-per-click or start making money online, you really need to pay attention to Quality Score and what it could mean for your business. There is certainly a lot to learn about Google
February 6th, 2018
Today we’re going to show you how to pimp up your landing pages for ultimate conversions and sales. These tricks and techniques will quickly turn passive visitors into money-making conversions. We’ll also talk about the importance of page speed and loading time. It’s become a crucial importance for ranking on Google, and keeping
February 3rd, 2018
When Google AdWords was launched in October 2000, it’s safe to say that it changed online marketing forever. Now sixteen years later it is an integral part of many companies marketing activities. However, just as businesses are enjoying the benefits of using AdWords’ pay per click service, there are certain individuals and organisations out there
January 7th, 2018
Google is the world’s leading search engine. With over 40,000 search queries performed every minute, there’s no shortage of exposure if you’re able to get your business, website or details onto the search giant. There are already plenty of Google-related SEO services to use such as Google+ Local and AdWords to help increase visibility for
January 6th, 2018
Google+ local used to be known as Google places, so you may have heard of it or read about it in the past. This is a free platform that Google provides, and has two main purposes for users. It can help business owners to increase their visibility online, as well as help people find and
January 5th, 2018
We’ve worked in PPC services for a long time. Pay per click is something that we pride ourselves on, and we get excellent results. That’s because we know exactly how to write killer advert copy. We know how to target the right people, and how to make sure they convert. But, during our time, we’ve
January 4th, 2018
The tactics you use in your online marketing strategy may shift depending on what goal you want to reach. When it comes to using AdWords, however, only one thing should matter about all else. That is, of course, your ROI. If you’re spending any money on SEO services or pay-per-click advertising services of any kind, then
