The technological aspect of all of our lives is growing by the day – naturally, most businesses are turning more and more to online marketing to account for this. While online marketing is certainly an invaluable aspect of any business or event promotion, focusing on it exclusively is to turn your back on a wide range of other promotional tools. Offline marketing tools have a number of tried and tested benefits, which many businesses are missing out on in their rush to prioritise digital marketing.
Thanks to the rise of specialist online printers, such as Helloprint UK, getting your own custom-printed offline marketing materials is now easier and more affordable than ever before. Remember that offline marketing isn’t designed to compete with online marketing – rather they’re better served working together, to ultimately offer you a better standard of promotion.
Here are some often-forgotten offline marketing tools that you should be taking advantage of.
To some, they might seem a little old fashioned, but the reality is that a business card is still a perfect way of enhancing your ability to network properly. Networking is still the basis on which many businesses develop, and a business card is the ideal way to make sure you and your business are easily remembered.
Business cards are small, affordable, offer direct communication, and they’re easy to carry – so you’re never without one when you need it. They can also be a great tool for helping you if you’re more of an introvert, and you’re looking for a way to help present yourself at industry events.
Brochures and catalogues
Many are now used to browsing products and services online, which leads far too many businesses to presume that brochures and catalogues no longer have a place. But, nothing could be further from the truth. If you invest in a high quality brochure, it’s an excellent way for you to present your goods and your special offers to potential customers.
There is still a lot to be said for the tactile experience of sitting and browsing a catalogue or a brochure, which can help you to make much more of an impact in your customers’ minds. If you go to the trouble of having high quality photographs taken of your products, with well written copy, in a quality brochure/catalogue presentation, you’re going to make an impact.
While many are used to getting promotional emails in their inbox every day, there’s a lot to be said for the effectiveness that direct mail can still offer promotional drives. One clear benefit of a direct mail drive is that it’s much easier for you to effectively target it – for example you might want to send special offers to existing customers, or introductory offers to new ones.
Direct mail is also highly affordable and effective – again appealing to the feeling in many consumers that promotions have become throwaway since they’ve been more digitally focused. A direct mail drive shows that you as a business have put that much more effort into your promotion and you’ll also capture the attention of those who don’t use computers.
One of the most effective ways of promotion remains branded merchandise – stationary, USB sticks, shirts, hoodies, caps, bags, mugs, and so much more, can all be very easily custom printed with your branding. Though they require a little bit more of an initial investment, the long term return is still exceptional – especially when you compare them to digital marketing.
Everyone loves to receive a gift, and especially one that they can actually use. Items such as pens, clothing, and bags all have a practical application, which means they’re far more likely to be used going forward. The more they’re used, the more pairs of eyes are going to be exposed to your brand and the more rapid your growth is going to be – quickly offsetting the initial investment.
A two-pronged approach
All business have much to gain from using both online and offline marketing methods. They’re very different, and they can appeal to different people, but they both have their uses and their individual benefits. That means that if you want to maximise the effectiveness of your promotional drive, you should be thinking of ways to make your online and offline marketing streams complement one another.
Examples of ways you can do this involve the printing of QR codes or your web information on your flyers and posters, offering exclusive online deals to direct mail recipients, and ensuring that your social media profiles are easily visible wherever your information is printed.
If your business isn’t making the most of the various offline marketing methods available to you, you’re missing out on affordable, accessible, and highly effective ways of promoting yourself. Thanks to online specialists such as Helloprint, custom branding is now easier than ever before.