Google AdWords is a service that allows businesses of all sizes to advertise their products and services as adverts that are shown in the search results.
Pages that are returned to a searcher looking for products or services related to your business.
Does Google AdWords work for small business?
If related or specific to the advertiser and matches the searchers query.
Some business owners start using Google AdWords and do not have the expertise to make sure their adverts are relevant to their target audience .
Get it wrong, and this can and does have a negative effect on your advertising campaigns and budget.
An AdWords expert is vital for ROI success.
Without a Pay Per Click Expert at your side your efforts without guidance with AdWords can actually hurt your business.
Paid Search: How Can Google AdWords Help My Business?
Unlike SEO Services which generally refer to the organic listings or the “natural search results” which can take months or years of investment to earn a top position to be seen and that do not cost anything to receive clicks or impressions or visitors from.
Businesses can jump the queue by actually bidding on keywords and locations and have a lot more control of their adverts with Google AdWords.
The obvious advantage of course with paid search is that you can choose your position, days, times, keywords, pages, areas, and much more.
This complete control is somewhat limited to what you can do with search engine optimisation in the natural search over time.
Take Away: How Google AdWords Can Help Your Business
Depending on your website and business module Google AdWords has so many cool features and services to catch your audience and improve your chances of growing your business.
Pay per click is a great investment as you can unlike traditional marketing be really granular as to what your users are doing and what is leading to actual sales or signups etc.
You can use that data to grow your business and optimise even more as the campaign grows so will your business.
10: AdWords misconceptions
With AdWords taking the businesses and online marketing by storm, it is inevitable that certain misconceptions must be circling around.
There are people who are in denial of their power which make these notions surface in the environment and then there are people as well which just fail to realise their power in the marketing world.
Nonetheless, the AdWords have found immense importance in today’s marketing world and avoiding them means that you are ready to compromise on the well-being of your business.
Here is a list of some of the most common misconceptions or myths about the AdWords which have been circulating for quite a while.
They are only suitable for certain kinds of businesses.
This is something which is heard most of the time but in reality, no kind of business can escape the need of having a strong online presence.
They serve to be essential for all kinds of businesses and make them reach the desired audiences more comprehensively.
It is important to consider the lifetime value of customers and how much they mean for your business.
This is how you will make the PPC work for your business. The customers might be coming, again and again, making the profits rise for you, slowly but steadily.
Only small budget and local businesses can use AdWords.
There is no minimum or maximum limit to the budget of the businesses which are suitable for AdWords.
They work fine with all depending on the need of your business.
You can optimise the AdWords according to your need and review them every now and then to check their effectiveness.
There are flexible location targeting options which make the company reach numerous parts of the world.
There is no limit to the reach of your business which can be enhanced by targeting multiple locations as per your wish.
The higher the bid is, the more visible will be my company.
A higher bid doesn’t guarantee that your ads will become more visible.
There are a number of factors which are taken into account by Google while positioning your ad.
These factors include your competition in the market, the ad extensions, the maximum bid you have made and your Quality Score as well.
The key to success is a high Quality score which showcases a successful campaign.
This score is determined by the relevance and quality of your ad. And the best part about the Quality score is that it can be improved without increasing the costs.
The result of a successful campaign is getting the top spot.
The number one spot is definitely not the best one.
It will actually prove to be a blow to your budget, therefore, it is better to get a position from 2 to 5.
You will still be able to get plenty of clicks because not being number one doesn’t mean that people will ignore your product or service.
They are useless for tracking offline leads.
Not only offline leads but they also help in tracking phone calls.
The calls are logged as conversions which help in tracking the effectiveness of the features.
This will help in tracking the leads from the people who click on the ad and the call on the given number on the website.
With the help of call tracking feature, a lot of benefits can be claimed which include finding out where the company is losing interested customers.
It will also help in finding out the common issues related to your product or service and help for improving the customer service.
The competitors will help in generating costs by clicking on my ads again and again.
The business owners are concerned that their completion will make their costs hike by clicking on their ads repetitively. This is not the case and is very unlikely to happen.
There is a robust and dependable click fraud program introduced by Google which helps in detecting all the invalid clicks.
This filters out the false clicks and makes you pay only for those which are authentic.
They are expensive and Google is trying to spend all my money.
You can set the AdWords budget at any time and change it according to your needs.
You can also refine by maximising the bid amount which will allow you to pay less for the clicks.
Google doesn’t charge much and there is no truth in the idea that only companies which have larger budgets can afford AdWords.
There is no need to create a new landing page.
The landing page is the page where the customers come after clicking a link on your ad.
Many business owners don’t give enough focus to this page and either make the homepage of their website or any other random page the landing page of their ad.
This serves as a huge drawback because it is essential to direct the users towards a place which is more relevant to the kind of ad which you have posted.
More relevant keywords mean that I am boosting my Quality score.
Although it is essential to have relevant keywords to improve your Quality score but overusing all the keywords would not work well for you.
It is always better to use a single keyword which serves as a perfect match instead of using multiple ones which are do not fit nicely with the context of your ad.
Google will also highlight the keywords which have made your ad stand out in any search.
AdWords is a media placement.
This is very different from media placement in which you place your ad on a specific site for a set fee.
Pay per click is definitely not the same and can be considered as something which is super-granular media placement.
There is no set structure of AdWords which means that they are not as clean and tidy as a single media placement.
There is a dire need for the companies to ignore all these myths and invest a significant amount on PPC which will ensure that their online marketing strategy is strong.
From my experience as an adwords manager I have noticed a pattern with new accounts and campaigns compared to older accounts when I have offered business owners my AdWords Management Services.
When I am trying to make a Google Adwords account more effective following the best practices is… “and it might just be my imagination but i do suspect its more.”
What seems to happen is that when I start comparing two accounts basically set up identical and targeting the exact same keywords at the same place at the same time for different URL`s.
First I notice one account being new and the other account being months or years older and they seem to perform very differently.
I will give you an example of what I am trying to say here:
I had two accounts recently targeting keywords that would generate calls to premium rate numbers.
One account was about a year old the other account was a few days old.
Now the older account will be consistently getting clicks for a certain CPC and perform as it normally does.
However the newer account that I have setup identically with same CPC, same keywords, same location etc will not seem to be getting the same consistency, data and visibility as the older established account for at least the first few weeks.
After about 4 weeks I noticed the newer account start to have a better visibility and performance.
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This continued to improve from week to week and the CPC started to drop and the amount of clicks increased for the budget and CTR also improved.
This could be due to a number of other factors or metrics should we say of course like landing pages, quality score, etc.
But is this a coincidence? as I experienced something similar the other day with a new client that is a plumber.
I set this AdWords account up up almost identical to another plumber`s AdWords Account that I have been managing for 2 years the only difference is the locations.
What I noticed was the new plumber account was paying £12 CPC compared to £3 CPC now you could say well the areas are different so the competition would decide the CPC? Right?
Not Sure because when I looked at the Google estimate for a top of the page click it was £5 and this client was paying £12.
“My theory” I believe this must be due to the account being newer and my theory on this is that there must be some kind of trust factor or incubation period for newer Adwords accounts.
The newer Adwords accounts campaigns need to qualify to get the all clear so as to grab much more exposure and volume in the search results as established accounts do.
Do Google Adwords Work For All Businesses?
If your business needs to advertise and your potential clients or customers would find your products or services using the internet search engines then your business or website would benefit from Google Adwords.
You can read more on John Rampton`s article on Forbes here…
The great thing about starting your online marketing with pay per click such as Google adwords is that you can test your favourite keywords and key-phrases, locations, audience etc before you invest heavily into search engine optimisation knowing ahead of the competition that you are targeting the best performers for your money.
What Can You Do With Google Adwords That You Cant Do With SEO?
With Google Adwords you are able to control your advertising a lot more, below are some of the listed options with adwords that are not possible with organic search engine optimization services.
- Switch Your Ads On and Off.
- Choose Location To Show Your Ads – local, national or global.
- Choose your keywords or key phrases and show up for them almost instantly.
- Choose your language.
- Choose Devices to Bid on.
- Set A Daily Budget.
- Test Different Campaigns, Keywords and Keyphases and Ads As You Please with almost instant exposure.
- Shopping Ads with Pictures.
- Bid on position of page you would like your result or ad to be shown for when customers carry out a search.
- Most of the control options are under settings in the AdWords account.
How To Succeed With Google Adwords
The way to make your google adwords campaign advertising successful is to keep optimising and testing new ideas.
Just keep exploring and perfecting your strategy and try to get the most return from your investment like anything the saying goes practise makes perfect.
This is exactly whats needed when it comes to Adwords or any form of online marketing and paid search platforms.
You also want to watch what your competitors are doing by using tools because if it works for them its probably also going to work for you.
One tool that I absolutely love for this task and gives my clients the extra edge on their competitors when it comes to getting more out of their online marketing campaigns is a tool like Ahrefs which gives you a big advantage as this tool allows you to see your competitors Keywords and Ads.
How To Get The Best Out Of Google Adwords
Make sure to keep up to date with new features and services that are released from the Adwords.
Usually a notification appears in your account that will let you know of anything new that is being released that you can take advantage of.
Also optimisation notifications will appear in your account to get better performance from your marketing online.
another handy place to visit for new adwords features is right here do make a habit of visiting every now and again to ensure you are not missing out on anything that could give you an advantage over the competition.
When To And Where to Get Help With Google Adwords Campaign
As with many business owners it can be a challenge to find the time to dedicate to an effective online marketing strategy with Google Adwords.
I would definitely recommend you hire some professional paid search expert assistance with your Pay per click projects if you find yourself having this issue then reach out to me.
I offer a dedicated adwords management service for businesses of all shapes and sizes that are trying to get more visibility from their pay per click investment at a lower cost then what would otherwise be for you if no adwords optimisation implementation is practised.
I am based in The United Kingdom but offer my services to clients world wide so do not be shy to get in touch with me at any time for some advice.
For Businesses wanting to try out Google AdWords I offer free setup and a £75 credit voucher to get started you can call me for this at my Google AdWords help line.
If you have any questions or queries on this article Does AdWords Work For Small Business? please do get in touch with Paul at WebsitePromoter.co.uk