Low-hanging fruits refer to the tasks that need little effort and yield greater output. You can easily work on them and see significant changes.
In other words, these are blessing in disguise.
In search engine optimization, low-hanging fruits are simply the little improvements that can enhance your site’s rankings and organically draw more traffic.
They can be better understood as your web pages ranking on the 2nd or 3rd page of the search results. By lying there, they are not benefitting your site much.
But, with little optimization, they can easily climb up the search rankings and appear in the top 10 for the target keyword.
So, you should not miss out on the low-hanging fruits at all. It needs little investment and gives big results.
Here are some ways to optimize your website and get the most out of your low hanging fruits:
1. Improve Page Speed
Apparently, 4 out of 1 visitor would flee from a website if it takes more than 4 seconds to load. Therefore, it has a large impact on a site’s success altogether.
So, you must identify slow-loading pages on your site and optimize them.
You can use RankWatch’s free website analyzer tool for a quick check. It will present your page speed metrics in seconds (because users love fast websites) and give you tips to improve them.
If the figure is poor, here are some tips to improve page speed:
- Use the latest technology for your site
- Leverage browser caching
- Implement lazy loading
- Employ a good content delivery network
- Compress your page’s images
- Clean up your media library and database
- Eliminate unnecessary plugins
- Reduce external scripts and redirects
- Improve server response time
Using them, you will be able to see changes in your website’s search performance and rankings.
The next things you should improve are title tags and meta tags.
2. Fix Title Tags And Meta Tags
Both title tags and meta tags are important for user experience and search engine optimization.
They are among the most essential SEO elements and when used in the right way, drive huge traffic to your website.
They inform the search engines and users about your page’s content.
Also, they are one of the deciding factors for users to click on your links in the search results. So they can considerably improve the click-through rate.
To improve your website’s title tags, you must:
- Use 50 – 60 characters in your title
- Incorporate informational and transactional action words like get, take, boost, learn, try, get, buy, download, etc
- Allocate your business name at the end of the title tag
- Place long-tail keyword at the beginning
- Ask questions in your title whenever possible
Once you have done that, use these tips to optimize your meta tags:
- Employ 150 character limit for the meta description
- Match the user’s search intent
- Use long-tail keywords where it is very necessary
- Write separate summaries for each page
By using these tips, you will get more out of your low-hanging fruits.
3. Add Long Tail Keywords
‘What are low hanging fruits’, ‘examples of low hanging fruits’, and ‘low hanging fruits in SEO?’ – all the mentioned above phrases are examples of long-tail keywords.
They usually contain three to four words and drive 70% of search traffic.
On average, pages optimized for long-tail keywords move up 11 positions on SERPs. Also, they normally have 2.5 times higher conversion value, as they are more distinct.
So finding and using the best long-tail keywords in your content is absolutely necessary.
For ease, you can use RankWatch’s free keyword research tool and generate a pool of long-tail keywords.
You can add more to them with Google Autocomplete suggestions plus phrases in Google’s related searches.
After optimizing your low-hanging web pages for long-tail keywords, you should focus on linking relevant web pages on your site.
4. Include More Internal Links
When you link one web page to another, where both belong to the same domain, it is termed internal linking.
Internal links help you to:
- Improve usability through anchor texts
- Make navigation easy for users and search engines
- Build page authority
- Boost page views
- Increase PageRank
- Reduce the bounce rate
- Speed up crawling and indexing
You can get all the perks of internal links ‘if’ you start adding them to your low-hanging web pages.
But do you know about the best practices to incorporate links?
Here they are:
- Use an optimum number of links (links up to 150 or less)
- Employ optimized anchor texts
- Insert relevant links only
- Link high conversion blogs
- Incorporate new internal links into old articles
Besides all this, do you know what else you should be rooting for? Being mobile-friendly!
5. Ensure It Is Mobile Friendly
Being mobile-friendly simply means that your site should work well on every device – smartphones, tablets, laptops and computers.
The idea is to design a highly responsive website that runs smoothly on all mobile devices.
It is important because more than 40% of internet users search only via smartphones. Therefore you need to focus on making your site mobile friendly.
Some benefits of a mobile-friendly website are:
- Smooth user experience across devices
- More accelerated download speed
- Accurate ranking signals
- Manageable and cost-effective solution
- Clear and visible CTAs
- Increased user retention
- Reduced bounce rate
Besides this, mobile-friendliness helps your low-hanging pages to become eligible for Google’s mobile-first indexing.
That means Google prefers ranking the mobile version of your web pages in the search results. And if it is missing, your rankings might not improve.
About 52% of website traffic is generated from smartphones, so if you do not have a mobile-friendly site yet, you are making a big mistake.
To help you, here’s a detailed article where you can find steps to make your site mobile friendly.
The mystery of optimizing low-hanging fruits has been unravelled. But, the benefits are unmatched.
So, you can rush to your website and start with it to see improved rankings and search performance.
Do let me know in the comments: How can you drive more results out of your low-hanging fruits?