Podcasting and podcasts have never been more popular than they are right now.
That’s why it’s no surprise that they’re increasingly being used as marketing tools.
An ever-increasing number of companies are realizing what a podcast can do for them in terms of getting their name out there and engaging with a wider audience.
What is Podcast Marketing?
Podcast marketing is the name given to the type of marketing that involves creating podcast content.
This content can be actively promotional, but there’s usually much more to it than that.
It’s about creating engaging and interesting content that people want to listen to, while also subtly promoting your brand in the process.
A regular podcast can help grow a business’s overall audience.
Be Active in the Podcasting Community of Your Niche
There are lots of podcasting communities out there that are attached to various niches. If you want to promote your podcast and get more people listening to it, you need to integrate yours into the wider community and interacts with target listeners. In order for podcast marketing to be successful, you need to get as many people listening as possible.
Interact with People on Social Media
Aside from your brand’s main accounts on social media, you should have separate profiles for your affiliated podcast.
This gives the podcast an identity of its own.
Even if the sole function of the podcast is to market your brand, having it appear distinct from your company, while openly connected to it, lends it more legitimacy for the audience.
Learn How to Get Hashtags, Keywords and Descriptions Right
If you want people to find your podcast, you need to be using the right keywords in your listings.
Hashtags and strong descriptions also go a long way, so don’t underestimate how important all of this stuff can be.
Your podcast will also be recommended to new listeners more often if it has positive reviews, so encourage existing listeners to rate the podcast on platforms like iTunes.
Understand the Reach of Good Podcast Marketing
Despite being a relatively new form of media in the grand scheme of things, podcasts are still listened to by a large number of people.
64% of Americans are aware of podcasts and what they are, while 44% have listened to them.
This means there’s a huge audience out there and your reach can be huge with the right podcast marketing strategy.
How It’s Worked For Other Brands
There are lots of brands out there that have found ways to dig deeper into their own products and their history via podcasting.
One way of doing this is by conducting in-depth interviews, such as the ones conducted by the General Mills podcast.
There are lots of ways to engage audiences with content that’s both interesting and good as a marketing tool.
As you can see, there are lots of good reasons to start a podcast if your company hasn’t done so already.
It’s a fun and engaging way to raise your company’s profile and start speaking to the right people about what you do and what you have to offer.