You want people to notice your small business – it’s the key to growth. It can be daunting, however, when you think about the marketing budgets of some of the world’s largest companies. When they spend millions every single year making themselves better known, what can you do?
Well, actually, there are a number of ways you can begin to build your brand – and it doesn’t take much money at all to do it!
The rise of online printing specialists, such as bestbuyenvelopes.uk, means that businesses of all sizes now have access to highly effective marketing techniques.
There are a number of different ways you can make the most of this, by taking advantage of some forgotten offline marketing methods.
It might sound simple, but the way you incorporate envelopes into your marketing strategy can spell big things for your brand awareness.
Getting the brand right
Before even thinking about marketing, however, it’s important that you already have a firm brand established that you want to promote. It’s an essential consideration, because the best branding is in the details.
In a crowded marketplace, it’s the little things that can best differentiate you from the competition in the minds of your customers.
Think of the biggest brands in the world – Coca-Cola, Apple, etc. What do they all share? The answer is simple, consistent branding.
When you think of Coca-Cola you think of the red and white colour scheme, and that famous font.
When you think of Apple, you think of the apple logo with a bite out of it, and the prevalence of white in the colour palette.
So with that in mind – as yourself, what are your customers going to think of when they think of your business? It needs to be concise, it needs to be succinct, and it needs to be unique.
Getting the printing done
So you have your brand in place – you have your colour schemes, your logos, your fonts, your taglines etc all ready to go.
What’s next? It’s time to get those envelopes printed so you can start your marketing drive!
Fortunately for you, online printing has developed so much in the last few years that there’s never been a better time to make it happen.
There are a wide selection of envelopes for you to choose from, maybe even more than you might have realised, so you have the right envelope waiting no matter what you intend to do with it.
Everything from traditional window envelopes, to more heavy duty padded envelopes, all of which come in a range of sizes and colours to best suit your business.
Once you’re happy with your preview, just click t order and your envelopes will be custom printed for you before being shipped right to your front door. It’s really as easy as that.
Starting your marketing drive
So you’ve got the envelopes – now what? There are a range of options open to you when it comes to offline marketing, so it all depends on what you want to try out first.
For example, those envelopes could be used to carry flyers or brochures, also custom printed, advertising your business to local residents.
The first step to brand identity is making sure people actually know who you are, what you are, and where you are.
You could also choose to maybe reward the loyal customers you do have by sending them a special offer – specific money off vouchers to show your appreciation for their business, for example.
Or if you have an event planned, maybe even the grand opening of the business, the right envelopes would be perfect for use in sending out the invitations.
All businesses need to use envelopes – it’s not a question. The issue is whether or not you choose to maximise the potential they offer you.
It takes so little time and money to do so, small businesses really have no excuse, and the benefits are there for the taking.
Why is it worth the effort?
It takes next to no effort to get your own business envelopes custom printed, but why should you bother at all? Think of the average mail shot a person receives, full of dull mid-brown and off-white envelopes.
Don’t you want to stand out?
A business that makes the effort to make their mail look enticing will have a much better chance of getting the recipient to open the mail and take note of the contents.
First impressions matter, and as all the biggest businesses in the world make efforts to brand as much as possible, you should make the same effort too.
The only way to really put it to the test is to try it out and see the results in action.
Take your first step and order a batch of custom printed envelopes today – it’ll be the finishing touch on your offline marketing drives, and it’s sure to have a positive effect.