Are you a talented gamer with a knack of sharing your game hacks and secrets? Expert gamers have a big chance of being successful in the gaming industry.
By coming up with a blog, gamers are able to reach a wide audience and subsequently generate revenue through advertisements. This also includes scoring awesome deals through partnerships with many brands. Through time, you can also share your thoughts about the games you play and even get a chance to meet this generation’s gaming legends.
If you are both passionate and plays great in video games, you might want to come up with a gaming blog that could enable you to generate an income while doing what you love to do.
We’ve come up with eight tips to help you design a website for an amazing gaming blog.
1. Consider usability
Even if you’re the best game blogger around and you publish amazing game reviews, your website visitors still might not appreciate the work that you do if you have a website that’s complicated and hard to use.
If your website feels cluttered and doesn’t appeal to its users, many visitors will stop using your website and eventually leave. This increases your website’s bounce rates, which could have a cascading effect on your website authority, as well as your credibility online.
To keep your website visitors interested and engaged, choose simple website design layouts rather than complicated website design that looks heavy in the eyes and feels too cluttered. Your website’s design should also be able to quickly convey information through the proper use of bullet points, graphs, and infographics.
2. Maintain consistency
When users are browsing a website, it’s important for them to have a sense of direction and know where they are.
If your web pages are designed differently from one another, your visitors might think that they are already visiting a different website even though they’re not. This raises confusion and could subsequently lead them away from your website.
Maintain a consistent look and feel by incorporating the same color schemes, website layout elements such as fonts, as well as the kind of aesthetic of the images you’re using.
Additionally, your articles and other website content must also be written with the same tone of voice. This might seem like a small detail in maintaining consistency, but as they say, “the devil is in the details”.
3. Develop a well-organized navigation
As you try on different games and write content about different game types, your content library could soon get too big. Therefore, it is important to come up with a well-organized navigation tool right from the start.
A clever way to maintain or improve your website navigation is by using a drop-down Mega Menu on your website.
You can also apply some content filters that website visitors can use when they want. These tools will allow your website visitors to filter out content they don’t need and find the ones they’re interested in quickly and with ease.
4. Adapt mobile-friendliness
Did you know that 80% of modern-day web users are on their mobile phones? This is very true for gamers.
You see, gamers are usually glued to their PCs or gaming consoles. And when they need to look up information about a certain game, most of them would usually pull out their smartphones and use it to search for the information they need. This means your website must be able to look great when being accessed through a mobile browser.
To do this, make sure that your website is mobile-friendly. By using a Bootstrap-based website theme as your website’s foundation, you can easily make your website mobile-responsive without having to optimize every single web element for mobile.
5. Improve page speed
Gaming websites and blogs are notorious for having many screenshot images and gameplay videos. This could be a risk as it may slow down your website’s load speed due to how heavy your files might be.
To void this, you should constantly monitor your website’s performance metrics. Google PageSpeed Insights allows you to do just. It also helps you determine elements that should be changed or tweaked to maintain a quick website loading speed on all devices and browsers.
6. Curate and organize your content
Content is undoubtedly the most crucial part of your blog.
People won’t visit your blog if the articles you write and other pieces of content you publish aren’t any good. Aside from this, gaming websites also contain plenty of images and videos. By curating and organizing your content, you can enable your website visitors to easily sort through your content.
If for example, a user is only looking for gameplay articles about a certain game, your articles should be curated to allow visitors to easily find what they need.
7. Expand your video content
Because video content is a very powerful medium in drawing audiences which you can then lead to your gaming website, you should consider investing more time and effort to expand your video content.
Aside from usual gameplay videos, you could even start a vlog, which helps a lot in your website’s ranking.
If you’re looking for new video ideas, you might want to consider recording yourself as you spectate other players, or you can even review games real-time.
Whatever gaming video format you choose, remember to always enrich your own knowledge so that you can talk sense in your videos that will keep your audience engaged and informed.
8. Include subscription forms
Finally, adding an email subscription form on your website is a wise move that will bring your content to your audience regularly. This is a good opportunity to encourage repeat visitors that will be beneficial in building your expertise in the gaming industry.
Ultimately, as your audience base becomes larger, you could then find brand partners that will help you monetize your blog. This way, you can continue making quality content for your audiences while doing what you love.
A better gaming blog with web design
Creating a great website requires plenty of factors that jive well together. By following these website design tips, you can already tick website design off your list and focus on other aspects that will help improve your gaming blog and bring you towards gaming excellence.
Jack Poyntz Studio (Web Design Derry) is a web design company and certified Shopify Experts. They are focused on delivering creative website solutions to help ambitious companies grow online. They embrace new challenges with a desire to help their clients achieve success.