Benefits of adding callout extensions to your Google search ads

When running Google search ads, you want to make sure your ads stand out from the competition, deliver a clear message, and drive potential customers to take action. One way to heighten the appeal and credibility of your ads is to add callout extensions.

Callout extensions are free additional snippets of text that display with your search ads. They allow you to highlight specific features, benefits, or unique selling points of your products or services. Here’s what adding callout extensions to your Google search ads enables you to do:

1. Provide additional information and context

Callout extensions provide context for your ad by providing extra details about your business. You can add callouts that highlight the differentiating factors that make your business unique – like your free shipping, 24/7 customer support, high-quality products, fast delivery, etc. This additional information can help customers make a quick and informed decision, and help your ad stand out from the competition.

2. Increase visibility

Callout extensions increase your ad’s visibility by enabling you to showcase more options to potential customers. Moreover, by including more information and selling points through callouts, a user will see brand values and additional benefits of becoming a customer before even clicking on the ad.

3. Drive better engagement

By adding callout extensions, you have the opportunity to win more attention and inspire better engagement with your prospects. Highlighting exclusive deals, favorite products, or customer service guarantees within callouts can encourage potential customers to choose your business.

4. Improve ad relevancy

Lastly, callout extensions improve the relevancy of your ads by providing context around your business and its products or services. They make your ad more specific and tailored to the search term or keyword being used, which can improve your ad’s quality score and lower its cost-per-click.

In conclusion, by adding callout extensions to your Google search ads, you can achieve better visibility, improve engagement, and provide context to your ad. So, don’t miss this opportunity to enhance your ad set and make your business more compelling and relevant to your potential customers.