After placing a lot of thought (and effort) in your sales offers, it’s disheartening to know that a lot of users still abandon their carts before they proceed with the purchase.
Sometimes, the problem lies in your web design, nor your offerings.
To boost your conversion rates, and avoid high cart abandonment rates, you need to adopt some of the best web practices in design.
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In this post, we’ll discuss the top tips on how to reduce your cart abandonment rate.
Know Your Audience
Every single detail, from product images to contact forms, is important. All of these contribute to your user’s decision to make a purchase.
That’s why, it’s essential that you keep your target audience in mind in whatever decision you make in your e-commerce design.
So, if you want to turn those leads into prospective customers, and customers into repeat buyers, user experience is crucial.
Optimize Loading Times
When it comes to surfing the internet, people are getting more and more impatient. They want quick answers and solutions to whatever problem they’re facing.
In fact, even a one-second delay on your site’s loading speed can cost you 7 percent of your conversions, which is quite huge.
So when it comes to optimizing the speed of your site, every second is vital. If you want to solve your customers’ problems and issues quickly, your site speed should be optimized.
Here are some tools that can help you diagnose your site speed and other issues on your site:
- Google PageSpeed Insights
- KeyCDN
- Sucuri
- Pingdom
- GTmetrix
Improve Navigation
The easier you’ll make it for customers to move from one product to another and then to your cart, the more likely that they’ll check out.
That’s why making navigation in your e-commerce store and your shopping cart easy is an effective way to decrease friction in the check-out process. However, it’s also one of the hardest to get right.
Even big e-commerce retailers are constantly experimenting in the check-out process so that it’s optimized, making it easier for users to buy more stuff.
So make it easy for users to save (and then return to) their carts. Create intuitive navigation options in your product and check-out pages.
Remember that the more work you require your prospective customers to do, the less likely they’re going to convert. null
Place Your CTA Strategically
Many e-commerce businesses don’t place calls-to-action on their check-out pages with the assumption that people will buy whatever that are already on their carts, they’ll buy it.
But the thing is, users will no longer have the incentive of buying it. Which is wrong.
You need to have clear and strong calls-to-action so that it strengthens your customer’s resolve to make a purchase.
Make sure that your CTAs’ messaging is consistent on your website and other marketing materials. Sometimes, if you change the tone of your CTA in your check-out page, users don’t immediately get it.
So, be clear as much as possible. Also, use contrasting colors on the buttons to make them stand out.
Place Your CTA Strategically
Many e-commerce businesses don’t place calls-to-action on their check-out pages with the assumption that people will buy whatever that are already on their carts, they’ll buy it.
But the thing is, users will no longer have the incentive of buying it. Which is wrong.
You need to have clear and strong calls-to-action so that it strengthens your customer’s resolve to make a purchase.
Make sure that your CTAs’ messaging is consistent on your website and other marketing materials. Sometimes, if you change the tone of your CTA in your check-out page, users don’t immediately get it.
So, be clear as much as possible. Also, use contrasting colors on the buttons to make them stand out.
Simplify and Secure Your Check Out Process
Most shoppers abandon their shopping carts because the check-out process was too long.
Here are things to note so that you can simplify the entire check-out process:
- Provide a one-step checkout. Look for other ways to decrease the number of steps that are necessary to check-out.
- Offer guest checkout. Do you know that 30 percent of online transactions were canceled because sites require users to register before they check-out? One of the main reasons why users don’t want to make an account is privacy, uncertainty on the item, lack of time, and so on.
- Streamline and simplify the checkout. This is done in a variety of ways. For instance, you can take off distractions on your check-out page by taking off the top header.
It helps that you take a step back and consider your current check-out process. You can do so via usability testing or self-audit. Is there anything that you want to take down? Then, test these changes.
See to it that you measure the impact of your conversions before you decide to fully commit to them.
Utilize a Mobile- Responsive Design
Smartphones are now dominating the internet.
According to Sytian Productions, an excellent ,web design Philippines “A lot of users fail to convert because they don’t care so much on the overall user experience.”
When looking for products, users spend an average of 15 hours a week on their smartphone devices. This revelation is an excellent opportunity for anyone to boost their market share.
Therefore, having a mobile responsive design will be your advantage over your competitors.
The buyer decision process is usually happens when a smartphone user is casually browsing your information. That’s where you can seal the deal by having a converting mechanism for searching and saving.
Let potential customers choose the products they love, and come back later with a keyboard and credit card. Your mobile site is your introduction to prospective customers ‒ the people who’ll come back later if they have an excellent user experience.
Over to You
Shopping cart abandonment is a common problem a lot of businesses need to overcome. It’s the process where users ad an item (or items) on an online shopping cart before they make a transaction.
It’s almost impossible to avoid it entirely, but the sad truth is, a lot of people abandon their carts before ultimately making a purchase.
On that note, it’s not impossible to boost your customers’ e-commerce experience so that you can decrease shopping cart abandonment. By applying these tips, you’ll know how to do just that.
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