Step 1 – How To Set Up Google Shopping Feed
Once you have a merchant centre account you will be able to create a google shopping feed which will have your products and a number of attributes that need to be filled in to show your ads on Google shopping.
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Step 2 -How To Set Up Google Shopping Ads
So the Google Shopping ads are mostly generating from your shopping feed and images etc from your website which google will then use this data to show your advert to searchers interested in your products.
Step 3 -How To Set Up Google Shopping Account
To start a Google Shopping account you will need to have a Google merchant centre account and a Google AdWords account and a few policies in place on your website.
Step 4 -Set Up Google Shopping Alert
Now when your do your google shopping setup you could also try this feature which allows you to save money by using Google alerts for price drops etc, you could even use it to keep an eye on your competitors prices here is more on that article here.
Step 5 -How To Set Up Google Shopping Campaign
After you have set up google shopping data feed you will need to link up to your AdWords account to start showing your ads, inside AdWords is where you can adjust locations, bids, schedule etc.
If you would like to add any more tips to my article How To Set Up Google Shopping In Adwords – 5 Steps please do get in touch.