In the world of digital marketing, Google can either be your greatest friend or worst enemy. Your presence on the search engine platform will have a significant impact on your web traffic as well as the reputation of the online brand.
As such, search engine optimization (SEO) is the best tool at your disposal.
The algorithms used to rank pages and provide the best user experience (UX) have evolved, though.
So, if you want to master the art in 2019 and beyond, you need to adapt your ideas. Right now, embracing the adoption of Artificial Intelligence (AI) should be top of the agenda.
The Role Of Artificial Intelligence SEO
AI plays an increasingly prominent role in today’s digital marketing arena. It influences the targeted ads and marketing campaigns that are shown to the users while also deciphering the quality and relevance of content.
Essentially, the way in which the self-learning AI has collected data changes the way that sites are ranked.
Artificial Intelligence covers Artificial Narrow Intelligence (used for specific things), Artificial General Intelligence (used to replicate human-like capabilities), and Artificial Super Intelligence (used to better humanlike capabilities).
All three now play a significant role in the SEO rankings, and this subsequently forces website owners to make the necessary changes or run the risk of being left behind.
5 Ways To Utilize Artificial Intelligence SEO Tools
Search engine AI can be deployed in several ways. Here are five things that all website owners need to do for success in the modern market:
1| Build a brand
Branding is an essential element of marketing in general. AI can learn to respect or ignore your brand based on its reputation. Using the Google My Business tool along with relevant local and industry-specific directories can serve you well.
Testimonials and positive words from authoritative companies can provide a serious boost.
2| Focus on adjusted keywords
Keywords have been a central focus of the SEO strategy for over 20 years. However, AI now picks up on pages or blog posts that repeat the same word or phrase again and again. Therefore, mixing up those phrases by reordering the words or using the words separately in certain places can generate better results.
3| Be mobile optimized
Mobile browsing sessions count for well over 50% of all online interactions.
In today’s market, then, being mobile friendly won’t do.
You need to be mobile optimized as Google even has the AI to present different result to mobile users than it would present to desktop users. Failure to do this halves your potential audience.
4| Choose quality over quantity
As mentioned, Google and other search engines now use AI to rank content based on its quality. They ‘read’ your content and will punish items that offer little value or are duplicates of other pages on your site (such as locational pages). Whether handled internally or externally, you must provide high-quality ideas that are presented in a grammatically correct manner.
5| Use voice-based searches
Voice commands are a growing feature in recent years as users have now had several years to get acclimatized to Siri and similar products.
Given that users will search for websites in this manner through a conversational tone, you need to match it.
Your blog and about sections are the perfect way to do this without sacrificing quality.
The Final Word
AI is here to stay. So, rather than seeing it as a case of SEO vs Artificial Intelligence, try to incorporate the latter into your strategy. The companies that do this immediately will reap the rewards for many years to come.