To be successful in the world of eCommerce, you need to learn to personalize your marketing and content in order to really make a statement.
According to MarketingDive, a lack of personalization cost businesses around $756 billion in 2016 and around 41% of consumers actually switched the companies they used because there was a lack of trust and poor personalization.
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In fact, the findings go on to explain that around 43% of U.S. consumers are more likely to stick with and make purchases with companies that personalize experiences.
With over 25,000 consumers surveyed, these are no small numbers!
So to help you understand the power of eCommerce personalization, we’re going to introduce three of the top tools to use when you want to personalize your content delivery and marketing experience.
Dynamic Yield describes itself as a Unified Customer Engagement Platform that is designed to personalize your audience’s digital experiences across any channel.
It offers fantastic experience personalization options that are offered in real-time and also manages content and personalized product recommendations.
Thanks to its advanced machine learning engine, it has the advantage of working automatically without requiring much user input.
The software can even segment users into audience groups that are based on past behaviour, intent, geo-location and more customisable factors.
A case study by MarketingSherpa showed that targeted emails can achieve a 208% higher conversion rate as opposed to sending general emails.
This shows just how important it is to segment your audience and personalize their experiences instead of generalizing.
Yusp is a personalization engine that is powered by machine learning.
It offers production recommendations, personalization across multiple platforms like mobile, email, search, on-site and even in-store, and it also offers social personalization.
It suits businesses of all sizes and can collect data through your emails and use them to generate multichannel campaigns to give your business a boost.
Yusp is easy to implement into your workflow thanks to its ease of use.
In addition, one feature that helps Yusp stand out is its focus on offline customer experiences as well as online.
This means that it’s a fantastic option for eCommerce businesses that are interested in establishing a brick-and-mortar presence as well.
A report by Infosys reported that 59% of shoppers that experience personalization believes that it influenced their purchase decisions, so it’s clear that retail is still important at driving sales for specific types of products.
Certona’s engagement and conversion solutions deliver a personalized and consistent brand experience and it’s all managed with an easy-to-use interface.
It allows you to personalize web, mobile, email and even in-store experiences with the Certona Experience Manager.
The software automatically profiles customer data using behavioural knowledge and segmentation information to create, test and manage marketing rules and strategies.
The platform’s advanced personalization features can ensure that the customer experience is targeted with great accuracy to offer a personal touch to each and every consumer throughout their encounter with your brand.
Reports have shown that around 75% of email revenue coming from personalized emails instead of generic emails, meaning that Certona’s range of segmentation methods can really come in handy when tailoring interactions between your brand and your customers.